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References · route

References

Current and former clients — and the role Lutz Schönfeld played for each. A route from Interflug via the Berlin airports to today’s mandates.

  1. Currently on duty
  2. 2022–today4 years · Active

    Niki Aviation & Holidays

    PR manager

    Aviation events, special and experience flights — rare insights into the fascination of flying.

    Responsibilities
    • Establishing and building awareness of companies and products through targeted press work
    • Press releases and trade articles in relevant media
    • Handling media enquiries
    • Looking after the press at events
    • Cooperations and partnerships in the aviation sphere
    • Sales promotion
  3. 2021–today5 years · Active

    Planemania

    Aviation journalist

    Aviation videos for enthusiasts, behind-the-scenes looks, reports and interviews.

    Responsibilities
    • Subject-matter advice on projects and topics
    • Organising and supervising reports
    • Distributing the channel to relevant audiences
    • Growing its reach
  4. 2010–today16 years · Active

    Verner & Friends

    Sales manager

    Airport advertising: digital out-of-home screens at high-traffic locations.

    Responsibilities
    • Selling digital OOH advertising space, e.g. at airports, malls and at high-footfall locations
    • Focus on airports; target groups aviation and tourism
    • Long-term account management, consulting and concept development
    • Target-group analysis
  5. Previous stops
  6. 2010–2010 years

    Air Events / Deutsche Polarflug

    PR manager

    Aviation events, special and experience flights, polar flights.

    Responsibilities
    • Raising awareness for products such as North Pole flights and the flight academy via media partnerships
    • Writing and distributing press releases
    • Looking after the press during events
    • Cooperations and partnerships
    • Event management
  7. 2017–192 years

    Promark GmbH

    PR manager

    PR for foreign destinations, focusing on Russia (e.g. Tatarstan, Sochi/Rosa Khutor).

    Responsibilities
    • Destination awareness through press work and media partnerships
    • Press releases and media partnerships
    • Organising press trips — from selecting journalists to media follow-up
  8. 2015–194 years

    mobileeee GmbH

    Head of marketing / PR

    Press and public relations, partnerships in the aviation sphere.

    Responsibilities
    • Targeted press work for the company and its products
    • Press releases and trade articles
    • Handling media enquiries
    • Cooperations and partnerships
  9. 2011–154 years

    airliners.de

    Sales manager

    Responsible for advertising sales on the aviation news portal.

    Responsibilities
    • Defining target groups
    • Acquiring advertisers from the aviation sector
    • Advertising concepts
    • Account management and campaign tracking
  10. 2010–122 years

    Elite Handling Service

    Marketing / PR manager

    Business aviation and ad-hoc charter.

    Responsibilities
    • Press and public relations
    • Press releases and trade articles
    • Partnerships with related service providers
    • Marketing, client acquisition and sales support
  11. 2010–111 year

    Bremenfly

    Public relations manager

    Press and public relations for the charter airline.

    Responsibilities
    • Brand building through press work and media partnerships
    • Organising press trips
    • Media crisis management before and during the insolvency phase
  12. 2009–112 years

    LTS Classic Antonow

    Marketing / PR and sales manager

    PR for the operator and its historic aircraft.

    Responsibilities
    • Raising awareness of the product and its USP
    • Press releases and media partnerships
  13. 2010

    Red Bull Air Race

    Front of house manager

    Lausitzring 2010 — and in 2006 at Berlin-Tempelhof in front of 400,000 spectators, as the Berlin airports’ event manager in charge.

    Responsibilities
    • Coordination with authorities and stakeholders
    • Safety, security, emergency, access and visitor-management concepts
    • Close cooperation with the organiser and contractors
  14. 2009–101 year

    Bizair

    Marketing / PR and sales manager

    Business aviation.

    Responsibilities
    • Press and public relations
    • Press releases and trade articles
    • Active marketing, client acquisition and sales support
  15. 1991–0918 years

    Berliner Flughäfen

    Marketing, press & PR, event manager

    Press officer and event manager for Tegel, Tempelhof and Schönefeld.

    Responsibilities
    • as press officer responsible for the three Berlin airports Tegel, Tempelhof and Schönefeld in all areas of press and public relations, mainly:
      • Writing and sending press releases
      • Looking after the media during current coverage, in crisis situations, at inaugural flights, openings and ground-breakings
      • Looking after film shoots
      • Answering expert enquiries from journalists
    • as event manager responsible for the three Berlin airports Tegel, Tempelhof and Schönefeld, e.g. for:
      • Inaugural flight events (conceptual preparation, coordination with internal departments, external service providers, the airline concerned and its decision makers, supervision of the event)
      • Ground-breakings and opening ceremonies (conceptual preparation, coordination with internal departments and external service providers, supervision of the event)
      • Lead responsibility for the Berlin airports’ regular open days with 200,000 visitors each and an extensive flying and entertainment programme (team leadership, coordinating internal and external parties, recruiting programme participants, winning sponsors, liaising with licensing authorities, safety and emergency concepts, overall concept, budget control, event follow-up)
    • responsible for the company’s stock of promotional items, from procurement to targeted distribution and supply to the departments
    • responsible for the advertising and marketing partnership with Hertha BSC (contract negotiation and drafting, contract optimisation, client care, monitoring delivery of contractual content, regular optimisation of the advertising presence)
  16. 1981–9110 years

    Interflug

    Public relations, head of department

    The GDR’s airline — where a career in aviation took off.

    Responsibilities
    • Flight engineering HR office: workforce analysis and forecasts, deriving guidelines for action for senior management
    • Chief technologist, flight sales: recording and analysing technological processes and deriving guidelines for the optimisation processes required, for senior management
    • Head of advertising: budget responsibility for the advertising department, defining the advertising measures required in coordination with the relevant company departments, procuring, managing and distributing promotional items according to operational needs

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